The Week In Search & Social Ending February 5, 2021
It was another busy week in search with a lot happening in organic search, local and big news in the PPC space.
#GoogleAds
The Week In Search & Social Ending June 26, 2020
It’s been a huge week with multiple changes in SERP layouts, a massive Google Analytics security breech, and a big feature rollout from Microsoft Advertising.
Google Partners Program Update Pushed To 2021
Given everything that’s going on in the world, we’ll take our wins where we can. And Google just handed Google Parners a bone. I just received the following email: Dear valued partners, As the circumstances around COVID-19 continue to evolve, we understand that this state of uncertainty can be difficult for you, your families, your […]
Using Google Optimize To Insert Keywords Onto Landing Pages
I don’t know about you but I hate having custom landing pages for each SKAG (Single Keyword Ad Group). The logic behind SKAGs is spot-on, if people search for a query – that’s the terminology they are comfortable with and it’s your job to cater to that, not try to change it. The reason for […]
Google Ads “Match” Changing Again
Well … Google’s at it again. They announced yesterday that they’re changing again what the word “match” means. Once upon a time you could bid on an exact match term like [blue tulips] and the crazy thing was … your ad would only show up if someone searched for … blue tulips It was a […]
Google Ads Adjusting Mobile App Exclusion – Again
It’s that time of year again … On August 1st of last year we reported a change in how one went about excluding mobile apps from display campaigns. Where we’d used a domain exclusion prior to that, suddenly that was being discontinued. Admittedly, the new system was superior for the average user but I couldn’t […]
The Week In Search & SEO: May 6th, 2019
It’s all Google this week: More information regarding Google’s recent reporting bug, some exciting additions to Google’s search results page along with new structured data, updates to GoogleBot, and more!
The Week In Search & SEO: April 19th, 2019
As usual, it was another big week in search. We saw layout changes, algo updates, deindexing bugs and a whole lot more.
The Week In Search & SEO: April 5th, 2019
From Search Console to JavaScript, we have a load of great Google SEO tips this week, a couple small aesthetic changes to the Search Results Page, and some new features in Google Ads and Bing Ads.