Google Partners Program Update Pushed To 2021

Given everything that’s going on in the world, we’ll take our wins where we can. And Google just handed Google Parners a bone. I just received the following email: Dear valued partners, As the circumstances around COVID-19 continue to evolve, we understand that this state of uncertainty can be difficult for you, your families, your […]

Google Ads “Match” Changing Again

Well … Google’s at it again. They announced yesterday that they’re changing again what the word “match” means. Once upon a time you could bid on an exact match term like [blue tulips] and the crazy thing was … your ad would only show up if someone searched for … blue tulips It was a […]