Marketing News & Consulting
The COVID-19 pandemic has forced many business owners to assess and reframe their marketing strategies. Caught between a rock and a hard place, marketers realized that the tried-and-true tactics of the past might not be enough to withstand drastic economic changes. And many expected that the quarterly reports for the first half of 2020 would […]
It was another busy week in search with a lot happening in organic search, local and big news in the PPC space.
60% of mobile users have used voice search at least once in the past 12 months. [Source] Over 55% of teenagers are using voice search on a daily basis. [Source] Voice-search-based online shopping is expected to rise up to $40 billion by the end of 2022. [Source] And these are just a few eye-opening stats […]
Beanstalk Internet Marketing President, Mary Davies and CEO, Dave Davies (hey … that’s me) are speaking at the the State Of Search virtual conference alongside other amazing industry veterans! State Of Search has long been included in the “must attend” list of conferences and we first went as attendees back in 2015 and loved every […]
I don’t know about you but I hate having custom landing pages for each SKAG (Single Keyword Ad Group). The logic behind SKAGs is spot-on, if people search for a query – that’s the terminology they are comfortable with and it’s your job to cater to that, not try to change it. The reason for […]
Whether UX signals like clickthrough rate, time on site, etc. are used as ranking signals has long been a discussion among SEOs – myself included. The idea is basically that if your site gets clicked in a search results it would be viewed as a point in its favor, if people tend to stay a […]
Google dominates this week’s search news, but that is nothing new. They are rolling out a new look for hotel searches (also nothing new) and adding more details for event listings including the ability to go directly to booking pages. Elsewhere, Bing announces some details about how they create their search engine result pages. Get […]
Google dominates search engine marketing news this week (and let’s be honest – most others as well) with the addition of an attribute allowing businesses with televisions for local sports to tell customers, the addition of an AMP rocket to some listings and changes to Google local knowledge panels. Facebook also announced that they are […]
While you may have extended your vacation this week – Google hasn’t. Even if you were the one holding down the fort, you may have missed these changes to the new Google AdWords interface, Bing Ads and Google Maps. If you think that GDPR was bad, then you may not have seen anything yet, as […]
