The Week In Search & Social Ending February 5, 2021

The Week In Search & Social Ending February 5, 2021

It was another busy week in search with a lot happening in organic search, local and big news in the PPC space.

Top Global Search News

John Mueller Recommends Pyramid Site Structure

John Mueller Recommends Pyramid Site Structure

Google’s John Mueller gives advice on site structures, bad site structures, mega menus and hierarchies. Basically, he’s talking about PageRank flow between your pages, and gives important advice.

Google Adds More Info About Domains in Search Results

Google Adds More Info About Domains in Search Results

Google has added more information to the search results info icon. The idea is to give additional information to searchers on the trustability of the domain, and whether it’s an add.

Dave’s Note – I’m guessing that what we’re seeing is Google moving to create an area where they can bury the note as to whether something is an advertisement or not.

Bing Estimated Reading Time In Search Result Snippets

Bing Estimated Reading Time In Search Result Snippets

Bing has added the estimated reading time for a document. This is an interesting move and may provide users with the ability to predict whether a document is too details or not detailed enough for their needs.

Google’s People Also Search For Entity Overlay Feature

Google's People Also Search For Entity Overlay Feature

Google has added an interesting feature, with an overlap of entity details in the “people also search for” area, providing a quick glimpse of info on the subject for context or to let you know if it’s a good click.

Google Keeps Printing Money: Up 23% YoY & Search Up 17%

Google announced their Q4 earnings and revenue was up 23%. Not a surprise in a year people were pushed online.

Google Agrees to Pay for (Some) Australian News

Google has agreed to pay some publishers in Australia for use of their stories in Google News. This comes just a couple days after Bing offered to.

Daves Note – And the EU to make the same threat in 3 … 2 ….

Google Experience Update Label Requires All Factors To Be Compliant

 

More from John Mueller, a note that to get the

 

Top Local Search News

Google Adds Black-owned Business Label To Product Results

Google adds Black-owned business label to product results

In celebration of black history month, Google has rolled out a “black-owned business” label in Google My Business. This allows consumers to choose to support black-owned businesses more easily.

Google Displays Stars With Reviews In Local Knowledge Panel

Google Displays Stars With Reviews In Local Knowledge Panel

Google has added visual stars to the reviews in the Local Knowledge Panel. Great news for some. And a reminder that reputation management and reviews are increasingly important.

Apple Maps Showing Restaurant Menus From Yelp

Apple Maps Showing Restaurant Menus From Yelp

Apple Maps on iOS and desktop and now showing menus for restaurants, pulled mainly from Yelp. Great news for Yelp.

Top PPC News

Google Ads to Phase Out Modified Broad Match

Google Ads to Phase Out Modified Broad Match

Google has announce that they’re phasing out modified broad match, but I think that’s a bit of a disingenuous way of saying what they’re really doing which is phasing out phrase match.

In short, they are taking away our ability to fully manage our own keywords. Coming just a few months after they stopped showing most of them to us at all.

Capital One did a great commercial that describes what’s going on better than I can …





Google Ads Rolls Out Portfolio Bid Strategies For Manager Accounts

Google Ads has rolled out portfolio bid strategies being accessible to all manager accounts. I’ve played around with them. They’re very handy, and can be combined with portfolio budget strategies.

Top Social Media News

Facebook Testing Brand Safety Topic Exclusions For Advertisers

In a move to assist advertisers, Facebook is testing new topic exclusions. This feature will allow advertisers to opt out of placements that rest alongside potentially sensitive topics (think politics or conflict).

Internet Marketing-Related Tech

Chrome Data Added To Google Search Console Discover Performance Report

Chrome Data Added To Google Search Console Discover Performance Report

Google is gradually adding Chrome data to Search Console Discover reports. Basically this will add in clicks that were not being counted into the data.

Best Opinion Pieces

Google BERT vs SMITH: How They Work & Work Together

Google BERT vs SMITH: How They Work & Work Together

Beanstalk’s own Dave Davies discusses BERT, SMITH and how they work and work together in his latest article on Search Engine Journal.

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