Marketing News & Consulting
Generative AI is transforming how people find and consume information. Tools like Google’s AI Overviews – and conversational assistants like ChatGPT can synthesize answers from multiple sources instead of just listing links. This shift means content creators must adapt their SEO strategies to a new paradigm often called Generative Engine Optimization (GEO). Recent research suggests […]
Global Search Trends: Despite the rise of AI chatbots, Google’s search engine remains dominant and even grew in 2024. Google handled over 5 trillion searches in 2024 (~14 billion per day) (Google Search is 373x bigger than ChatGPT search) – a 21.6% year-over-year increase in query volume (New Research: Google Search Grew 20%+ in 2024; […]
Explore the groundbreaking research on Generative Engine Optimization (GEO), a new paradigm to boost content visibility in generative engine responses.
The #1 search result on Google SERP gets nearly 32% of all the clicks! Yes, the number is great and lucrative enough to attract any marketer’s attention. However, the race to the top is never easy! While a large number of businesses focus on SEO, the top ranking can obviously only be achieved by one […]
Google Sheets has emerged as a powerful business tool in recent times. Considering the importance of data for a business, Sheets has made it possible to effectively track, organize, evaluate and share data. From accounting to marketing, this versatile tool has the ability to serve several areas of your business. That being said, Google Sheets […]
Every website on the internet is producing content for one common reason – driving more organic traffic to their site. But, 50% of marketers believe their content strategy has a marginal success rate. Do you know why? Because they do not have a search-driven content strategy in place. Or maybe they are implementing an old […]
In this article we’ll be going step-by-step through the process of getting you up-and-running with YOLO v5 and creating your own bounding boxes on your Windows machine, though if you prefer you can jump right to the Colab where the work has been done for you.Basically, read on if you want to learn how to […]
Let’s start this report by answering the obvious questions you’re likely asking: What Is Google FLAN? FLAN stands for Finetuned LAnguage Net, and describes a method for improving zero-shot learning for Natural Language Processing (NLP) models by using natural language instructions (instruction tuning) by making use of pretraining, finetuning and prompting.This last one is specifically […]
You may not have heard of ByT5, and until a couple weeks ago (May 28, 2021 to be exact) no one outside Google had. On the 28th, Google AI published a paper (you can find it here) on a new NLP model called ByT5. I don’t read every paper they put out obviously, but this […]
