Generative Engine Optimization: Paper Analysis
Explore the groundbreaking research on Generative Engine Optimization (GEO), a new paradigm to boost content visibility in generative engine responses.
SEO
A Step-by-Step Guide to Competitor Research on Semrush
The #1 search result on Google SERP gets nearly 32% of all the clicks! Yes, the number is great and lucrative enough to attract any marketer’s attention. However, the race […]
Supermetrics For Google Sheets Review
Google Sheets has emerged as a powerful business tool in recent times. Considering the importance of data for a business, Sheets has made it possible to effectively track, organize, evaluate […]
How To Create A Search-Driven Content Strategy?
Every website on the internet is producing content for one common reason – driving more organic traffic to their site. But, 50% of marketers believe their content strategy has a […]
Google Bakes A FLAN: Improved Zero-Shot Learning For NLP
Let’s start this report by answering the obvious questions you’re likely asking: What Is Google FLAN? FLAN stands for Finetuned LAnguage Net, and describes a method for improving zero-shot learning […]
ByT5: What It Might Mean For SEO
You may not have heard of ByT5, and until a couple weeks ago (May 28, 2021 to be exact) no one outside Google had. On the 28th, Google AI published […]
The Core Web Vitals Algorithm Is Coming – How To Prepare
No one is willing to wait a long time for your website to load or put up with a poor experience in today’s day and age. Your visitor will simply […]
Supermetrics for Looker Studio Review
Marketing without data is like diving with your eyes closed – Dan Zarella. If you have ever managed a marketing campaign, you know what the statement means. As said in the previous section, Supermetrics is a tool for fetching marketing analytics and putting them together in the Google Looker Studio, making them easily measurable.
Using Lessons from 2020 to Build a Stronger Marketing Strategy
The COVID-19 pandemic has forced many business owners to assess and reframe their marketing strategies. Caught between a rock and a hard place, marketers realized that the tried-and-true tactics of […]