Generative Engine Optimization: Paper Analysis
Explore the groundbreaking research on Generative Engine Optimization (GEO), a new paradigm to boost content visibility in generative engine responses.
SEO
A Step-by-Step Guide to Competitor Research on Semrush
The #1 search result on Google SERP gets nearly 32% of all the clicks! Yes, the number is great and lucrative enough to attract any marketer’s attention. However, the race to the top is never easy! While a large number of businesses focus on SEO, the top ranking can obviously only be achieved by one […]
Supermetrics For Google Sheets Review
Google Sheets has emerged as a powerful business tool in recent times. Considering the importance of data for a business, Sheets has made it possible to effectively track, organize, evaluate and share data. From accounting to marketing, this versatile tool has the ability to serve several areas of your business. That being said, Google Sheets […]
How To Create A Search-Driven Content Strategy?
Every website on the internet is producing content for one common reason – driving more organic traffic to their site. But, 50% of marketers believe their content strategy has a marginal success rate. Do you know why? Because they do not have a search-driven content strategy in place. Or maybe they are implementing an old […]
Google Bakes A FLAN: Improved Zero-Shot Learning For NLP
Let’s start this report by answering the obvious questions you’re likely asking: What Is Google FLAN? FLAN stands for Finetuned LAnguage Net, and describes a method for improving zero-shot learning for Natural Language Processing (NLP) models by using natural language instructions (instruction tuning) by making use of pretraining, finetuning and prompting.This last one is specifically […]
ByT5: What It Might Mean For SEO
You may not have heard of ByT5, and until a couple weeks ago (May 28, 2021 to be exact) no one outside Google had. On the 28th, Google AI published a paper (you can find it here) on a new NLP model called ByT5. I don’t read every paper they put out obviously, but this […]
The Core Web Vitals Algorithm Is Coming – How To Prepare
No one is willing to wait a long time for your website to load or put up with a poor experience in today’s day and age. Your visitor will simply hit the back button and move onto the next site as if yours never existed. To give their users the best experience possible, Google has […]
Supermetrics for Looker Studio Review
Marketing without data is like diving with your eyes closed – Dan Zarella. If you have ever managed a marketing campaign, you know what the statement means. As said in the previous section, Supermetrics is a tool for fetching marketing analytics and putting them together in the Google Looker Studio, making them easily measurable.
Using Lessons from 2020 to Build a Stronger Marketing Strategy
The COVID-19 pandemic has forced many business owners to assess and reframe their marketing strategies. Caught between a rock and a hard place, marketers realized that the tried-and-true tactics of the past might not be enough to withstand drastic economic changes. And many expected that the quarterly reports for the first half of 2020 would […]