The #1 search result on Google SERP gets nearly 32% of all the clicks! Yes, the number is great and lucrative enough to attract any marketer’s attention. However, the race to the top is never easy! While a large number of businesses focus on SEO, the top ranking can obviously only be achieved by one […]
Google Sheets has emerged as a powerful business tool in recent times. Considering the importance of data for a business, Sheets has made it possible to effectively track, organize, evaluate and share data. From accounting to marketing, this versatile tool has the ability to serve several areas of your business. That being said, Google Sheets […]
Every website on the internet is producing content for one common reason – driving more organic traffic to their site. But, 50% of marketers believe their content strategy has a marginal success rate. Do you know why? Because they do not have a search-driven content strategy in place. Or maybe they are implementing an old […]
Let’s start this report by answering the obvious questions you’re likely asking: What Is Google FLAN? FLAN stands for Finetuned LAnguage Net, and describes a method for improving zero-shot learning for Natural Language Processing (NLP) models by using natural language instructions (instruction tuning) by making use of pretraining, finetuning and prompting.This last one is specifically […]
You may not have heard of ByT5, and until a couple weeks ago (May 28, 2021 to be exact) no one outside Google had. On the 28th, Google AI published a paper (you can find it here) on a new NLP model called ByT5. I don’t read every paper they put out obviously, but this […]
No one is willing to wait a long time for your website to load or put up with a poor experience in today’s day and age. Your visitor will simply hit the back button and move onto the next site as if yours never existed. To give their users the best experience possible, Google has […]
Marketing without data is like diving with your eyes closed – Dan Zarella. If you have ever managed a marketing campaign, you know what the statement means. As said in the previous section, Supermetrics is a tool for fetching marketing analytics and putting them together in the Google Data Studio, making them easily measurable.
The COVID-19 pandemic has forced many business owners to assess and reframe their marketing strategies. Caught between a rock and a hard place, marketers realized that the tried-and-true tactics of the past might not be enough to withstand drastic economic changes. And many expected that the quarterly reports for the first half of 2020 would […]
It was another busy week in search with a lot happening in organic search, local and big news in the PPC space.