Google Partners Update Pushed To 2021

Google Partners Program Update Pushed To 2021

Given everything that’s going on in the world, we’ll take our wins where we can.

And Google just handed Google Parners a bone.

I just received the following email:

Dear valued partners,

As the circumstances around COVID-19 continue to evolve, we understand that this state of uncertainty can be difficult for you, your families, your customers, and your business. Our thoughts are with all of those who’ve been affected, and we want you to know that we’re here for you.

To help you focus on what matters most, we’ve decided to postpone the June 2020 launch of the new Google Partners program and new badge requirements until 2021. If you’ve had a badge or specializations on or after January 1, 2020, you’ll be able to keep your status until the 2021 launch. If you don’t yet have a badge or specializations, you’ll still be able to earn and retain your status until the launch by meeting the current requirements. To learn more, visit our FAQ page.

We hope this change helps give you and your customers the time you need to adjust to the ongoing developments, and we will continue to provide you with the content, tools, and insights to support you moving forward.

Please stay safe, healthy, and connected as we work through this together.

Thanks for being a great partner,
Google Partners team

As most are aware, there’s been a lot of concern about the update and so most of us are happy with the postponement, regardless of the reason.

And for good reason, it pots a lot of pressure on Partners to follow Google’s recommendations, regardless of whether we feel they will aid our clients.

So good news for the paid search community.

And I said, take your wins where you can.

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