Every website on the internet is producing content for one common reason – driving more organic traffic to their site. But, 50% of marketers believe their content strategy has a marginal success rate. Do you know why? Because they do not have a search-driven content strategy in place. Or maybe they are implementing an old […]
You may not have heard of ByT5, and until a couple weeks ago (May 28, 2021 to be exact) no one outside Google had. On the 28th, Google AI published a paper (you can find it here) on a new NLP model called ByT5. I don’t read every paper they put out obviously, but this […]
It was another busy week in search with a lot happening in organic search, local and big news in the PPC space.
On October 15th, Google announced passage indexing. There’s been a lot of discussion about it and just today Barry Schwartz over at SEroundtable published comments from John Mueller on the topic. In a Hangout John said: “So my kind of taking a step back and just guessing at this, with my internal information. Usually what […]
Beanstalk Internet Marketing President, Mary Davies and CEO, Dave Davies (hey … that’s me) are speaking at the the State Of Search virtual conference alongside other amazing industry veterans! State Of Search has long been included in the “must attend” list of conferences and we first went as attendees back in 2015 and loved every […]
It’s been a huge week with multiple changes in SERP layouts, a massive Google Analytics security breech, and a big feature rollout from Microsoft Advertising.
No surprise, it was a busy week in search, with changes in how Google displays search results, “free” offering to local businesses from Google Ads, and Instagram making a name for itself as a news source.
No surprise, it was a big week in search with some amazing announcements from Bing, Google rolling out some featured snippet adjustments, damage control on the part of SEMrush and a lot more.
It was another bid week in search and social, with Facebook acquisitions, SERP layout adjustments, new GMB features and more.