The Week In Search & Social Ending July 3, 2020
The week in search and social involved changes to SERP layouts, changes to both Google and Bing search docs, changes in how Facebook ranks articles, and more.
Google Patent Overview: Answering Entity-Seeking Queries
How does Google answer queries where there is ambiguity? Using dependency trees of course! Read how in this patent analysis.
Google Ads “Match” Changing Again
Well … Google’s at it again. They announced yesterday that they’re changing again what the word “match” means. Once upon a time you could bid on an exact match term like [blue tulips] and the crazy thing was … your ad would only show up if someone searched for … blue tulips It was a […]
Google And No-Click Results
Barry Schwartz reported over on Search Engine Roundtable today, a change that SEO’s are reporting seeing. They’re seeing screenshots like: And In case you missed it, what we’re seeing added is a “People Also Searched For” to the featured snippets box. Why Is This Important? You may be asking why this is important. There are […]
The North Face: An SEO Lesson On Thinking Things Through
Sometimes things can seem like a really really great idea in your head. Maybe it’s a Friday afternoon and you’re out with friends having a few drinks. Maybe it’s when a company is pressuring you for short term results and you can’t lose the contract. But sometimes those ideas don’t play out quite the way […]
Gmail Confidential Mode Coming
Earlier today we received the following email as a G Suite customer: Hello Administrator, On March 7, 2019, we announced the launch of Gmail confidential mode in beta. We’re writing to let you know that on June 25, 2019, this feature will become generally available (GA) and will be set to default ON for all […]
Google Ads Adjusting Mobile App Exclusion – Again
It’s that time of year again … On August 1st of last year we reported a change in how one went about excluding mobile apps from display campaigns. Where we’d used a domain exclusion prior to that, suddenly that was being discontinued. Admittedly, the new system was superior for the average user but I couldn’t […]
The Week In Search & SEO: April 19th, 2019
As usual, it was another big week in search. We saw layout changes, algo updates, deindexing bugs and a whole lot more.
The Week In Search & SEO: April 5th, 2019
From Search Console to JavaScript, we have a load of great Google SEO tips this week, a couple small aesthetic changes to the Search Results Page, and some new features in Google Ads and Bing Ads.