It was another busy week in search with a lot happening in organic search, local and big news in the PPC space.
If you advertise into the United Kingdom, Turkey or Austria it’s about to get a bit more expensive. We received an email from Google Ads this morning, alerting advertisers to the fact that they’re about to start charging an additional 5% in Turkey and Austria (Turkey for the “complexity and cost of complying with regulations” […]
It’s been a huge week with multiple changes in SERP layouts, a massive Google Analytics security breech, and a big feature rollout from Microsoft Advertising.
No surprise, it was a busy week in search, with changes in how Google displays search results, “free” offering to local businesses from Google Ads, and Instagram making a name for itself as a news source.
It was another bid week in search and social, with Facebook acquisitions, SERP layout adjustments, new GMB features and more.
Given everything that’s going on in the world, we’ll take our wins where we can. And Google just handed Google Parners a bone. I just received the following email: Dear valued partners, As the circumstances around COVID-19 continue to evolve, we understand that this state of uncertainty can be difficult for you, your families, your […]
The week in search and social involved changes to SERP layouts, changes to both Google and Bing search docs, changes in how Facebook ranks articles, and more.
I don’t know about you but I hate having custom landing pages for each SKAG (Single Keyword Ad Group). The logic behind SKAGs is spot-on, if people search for a query – that’s the terminology they are comfortable with and it’s your job to cater to that, not try to change it. The reason for […]
Well … Google’s at it again. They announced yesterday that they’re changing again what the word “match” means. Once upon a time you could bid on an exact match term like [blue tulips] and the crazy thing was … your ad would only show up if someone searched for … blue tulips It was a […]