Marketing News & Consulting
After over 17 years, Google announced this week they are doing away with Google Adwords and DoubleClick and rebranding their new Google Ad program. Plus, you can now get verified to manage your knowledge graph on Google. Meanwhile, Bing announced that users can now toggle between different accounts to move money or manage them. There […]
In comparison to many weeks in SEO, it has been relatively quiet but there’s still a number of important changes/announcements to pay attention to if you’re a marketer. If it has been awhile since you took a look at Instagram, you might want to look again as it is the fastest growing social media network. […]
JPMorgan says that Amazon Prime is the best deal in online shopping. While Featured Snippets have once again been shortened, learn how Google may decide what material to feature. Loading speed is now a ranking factor for mobile sites. Google says they can now gather information from many websites and paraphrase it to answer search […]
This has been a good week for Google as the annual I/O Conference brought more than 7,000 webmasters, SEO experts, AdWords professionals and others together. Amazon also announced that they are now able to power homes completely with Alexis. Keep reading to see what else happened this week. [su_accordion] [su_spoiler title=”Top Global Search News” style=”fancy” […]
It has been an interesting week. Learn about how agencies are now able to Google My Business accounts, how Twitter is making news stories more prominent and updates to AdWords Editor. I have also written an interesting piece on how to determine user intent allowing you to find and fill holes in your content. [su_accordion] […]
This has been a volatile week for many webmasters with their sites going up and down with the Google-confirmed algorithm updates. PageRank also got important updates this week. Meanwhile, Google announces higher-than-expected profits and SEMRush raises $40 million to expand its program. Learn more about what happened this week in SEO by reading this roundup. […]
With almost no fanfare Google Home now has some important functionality – it can multitask. This is a big big leap forward and was first reported by CNET on November 29th but somehow slipped through the cracks until I found it mentioned earlier today. I know one of my frustrations with the device since getting […]
42 minutes ago as of this writing Google announced the rollout of a new layout for shopping-related queries. The new layout and data included in it is, in this marketers mind, a nice move forward for shoppers and marketers alike. And what more could we ask for during the holidays. So … here’s what’s new […]
One more the week was a busy one in search and SEO. The week of November 17, 2017 includes updates to Google organic algorithm, HUGE announcements in personal assistants and voice search, some great changes in AdWords just in time for the holidays and Facebook challenging sites like Yelp. As always, if you think we […]
