Marketing News & Consulting
The #1 search result on Google SERP gets nearly 32% of all the clicks! Yes, the number is great and lucrative enough to attract any marketer’s attention. However, the race to the top is never easy! While a large number of businesses focus on SEO, the top ranking can obviously only be achieved by one […]
Every website on the internet is producing content for one common reason – driving more organic traffic to their site. But, 50% of marketers believe their content strategy has a marginal success rate. Do you know why? Because they do not have a search-driven content strategy in place. Or maybe they are implementing an old […]
No one is willing to wait a long time for your website to load or put up with a poor experience in today’s day and age. Your visitor will simply hit the back button and move onto the next site as if yours never existed. To give their users the best experience possible, Google has […]
The COVID-19 pandemic has forced many business owners to assess and reframe their marketing strategies. Caught between a rock and a hard place, marketers realized that the tried-and-true tactics of the past might not be enough to withstand drastic economic changes. And many expected that the quarterly reports for the first half of 2020 would […]
No surprise, it was a big week in search with some amazing announcements from Bing, Google rolling out some featured snippet adjustments, damage control on the part of SEMrush and a lot more.
It was another bid week in search and social, with Facebook acquisitions, SERP layout adjustments, new GMB features and more.
The week in search and social involved changes to SERP layouts, changes to both Google and Bing search docs, changes in how Facebook ranks articles, and more.
THIS ARTICLE HAS BEEN UPDATED.THE 2019, UPDATED VERSION OF DISCLOSURE REGULATIONS CAN BE FOUND HERE. When you think of Twitter wars, Taylor Swift may be the first thing that comes to mind. However, the Federal Trade Commission is no stranger to conflict on social media, as many influencers can attest. As influencer marketing came to […]
Back in the day, SEO executives had an easy time. Search engines simply scoured for pages with specific keywords to deliver the top results. Back then, the results you got from a Google search were varied, often displaying content which wasn’t relevant. But, over the years, search engines have become incredibly smart. Google is well […]
