A discussion on the impact of anchor text on google rankings and user experience, as well as discouraging the use of images for your links.
Having too many links on your homepage will dilute the focus of your site and promotes improper weight balancing throughout the site. It can also cause confusion with differentiating higher and lower levels of pages to the user and Googlebot.
A common misconception is that .edu links are more valuable (leading to link-spamming), but this is not the case. Link-spamming on .edu sites has become enough of a problem that Google actually ignores most of the links on these sites.
Search Engine Journal’s Roger Montii covered Google’s statements outlining what changed in the recent core algorithm update. It wasn’t an attack on low quality they say, but about meeting user intent they say.
Google’s changing the SERP layout again. Over on SE Roundtable Barry covered the discovery of a relevant history field. In it a user will find their past related queries.
On September 6th we started seeing some major shifts in the rankings with virtually every sensor reporting high volatility. Here at Beanstalk we can confirm that many of our clients have undergone significant shifts with very limited stability.
The only exception is that you should not mark up these reviews with any structured data as it is against Google’s guidelines.
IF Fuctions Being Added to Google Ads
IF functions will be able to help you target your audience with higher precision. This feature allows you to alter an ads appearance to the user based on conditions you set.
Google Ads Restricting Third-Party Tech Support Ads
Due to the prevelence of misleading and spammy ads from third-party tech support providers, Google will be rolling out a verification program to ensure only legitimite tech support providers will be allowed on their platform.
Google Exact Match Now Includes Variations With The Same Meaning
Google will now consider phrases that have the same intent or meaning as an exact match phrase as acceptable variants of for targeting. This will allow for better ad reach to relevant users (they say).
Twitter Testing New Features
Two new features, threaded replies and online status, are being tested on Twitter.
Rumoured Instagram Shopping App in the Works
A shopping app by Instagram has been rumoured.
Changes to Facebook Flight Ads Allows Advertisers to Retarget Based on Web History
Previously, Flight ads could target based on visiting other flight related sites. Now, Flight ads can target users based on the presence of flight related content in their web history.
Chrome has updated and with this update comes a slap in the face to publishers. Where once they could complain that featured snippets were stealing their traffic at least they displayed the URL so the published got some branding. With this Chrome update the answer is given right in the search box with no credit. The searcher never need to even visit a results page.
12 Essential Link Building Tools
Some tools that can help you with your link building.
European Publishers Push New Copyright Laws
European publishers see to monitor ccopyright content more aggressively as well as collect fees for links hosted on sites like Google and Facebook.
A good list of things to consider when attempting to use automated bidding.
How the August Core Algorithm Update Impacted Local Businesses
An analyzation on the effect of Google’s August core algorithm update on local business results.