Marketing News & Consulting
The following is a live blog from State Of Search. Please pardon any typos or grammar issues as we really didn’t have time for much proofing between sessions. Rand starts by talking about how difficult it is to reverse engineer the algorithm now. Once upon a time it was humans creating algorithms and not overly […]
Sometimes we all get a bit too busy for things like actual human interaction, limited though it may be and thankfully Google is once more coming to the rescue with their announcement yesterday that no longer will you have to endure the mundane task of actually considering and responding to email. Now you can let […]
Google revealed today that for a number of months they have been running a system called “RankBrain” and that it has become the third most important signal in their overall algorithm. For those who don’t understand the full impact of this, there are literally hundreds if not thousands of signals, each with a number of […]
DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. After the final break of the day and of the […]
DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Wil Reynolds from SEER Interactive is up next to chat […]
DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Mary Bowling from Ignitor Digital is up on stage to […]
DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Due to some horrible traffic in Seattle I missed the […]
How can we as marketers provide personalization that actually works? We don’t necessarily have the resources behind us like a site like Amazon does so what can we do? Start smaller:) Choose a group you can use rather than aiming to personalize to each individual user. You can build up to a more defined experience […]
There’s been a lot of buzz about the impending rollout of Google’s revised mobile ranking algorithm; webmasters have been scrambling to get their sites to line up with Google mobile-friendly guidelines. For older websites this can mean entirely re-developing the site, deploying a secondary mobile site or even creating a branded web app to reach […]
