Marketing News & Consulting
When you’re looking to build a strong reach for your company’s website, it goes without saying that attracting high quality traffic is absolutely key. You want people that are looking for exactly the products, services, or information you’re offering – people that will potentially become loyal customers. Pay-per-click advertising represents a smart, potentially effective way […]
The future of search is all about users and their behavior, it really is that simple. Gone are the days of Google deciding what the user wants for them, Google is (intelligently in my opinion) taking a page from the success book of Facebook and choosing to not become a MySpace story by simply following […]
Today’s 5 Quick Tips are a special treat. They were written by David Szetela of FMB Media and tie in to our radio interview with him being on Friday November 25th, 2016 at http://cranberry.fm/shows/webcology. That was a great interview and with lots of useful information on optimizing your PPC for the holdiays and 2017. Now […]
On the October 20th episode of Webcology my co-host Jim Hedger and I had the pleasure of interviewing David Vogelpohl – Founder and CEO of WPengine. While David is a wealth of information on a variety of subjects it was after attending a webinar with him and Raven’s John Henshaw that I knew I needed […]
Well, it’s been a few weeks since we’ve been able to publish our 5 Quick Tips. You can blame Penguin Updates and Mozcon’s for that but gratefully we’re back to it. This week we’re going to keep it to 5 quick things you’ll want to do every day because today we’re covering 5 people you need to […]
Growing your email list is an important part of your business, are you taking advantage of all the different ways to capture on gaining new subscribers? Here is just a handful of the best practices you can use to grow your list of opt-ins. How To Get Newsletter Subscribers … #1 – Provide an incentive […]
For those who don’t know, I’m just finishing up my holidays today and initially wasn’t planning on doing a 5 Quick Tips piece this week but as I was reading through some of my favorite resources I realized that a critical part of my day is keeping up-to-date on what’s going on and getting analysis […]
UX (user experience) has steadily been increasing in its importance over the years and it can no longer be considered simply a conversion aspect of your site but must also be thought of as a part of your overall site health. This week’s 5 Quick Tips will focus on the elements of UX that should […]
Even the best web designers make mistakes, and unfortunately, some of those mistakes can kill SEO on a website. Whether you’re a designer or an SEO professional, you need to be aware of the web design-related mistakes that can have a negative impact on SEO, so you can spot and avoid them. Awareness and communication […]
