Google’s New ‘AuthorRank’ Bigger than Panda and Penguin Combined

This content is 6 years old. Please, read this page keeping its age in mind as SEO changes rapidly and while the past is useful to remember and reference, it often doesn't provide the best strategies to apply today.

If you are in the SEO industry, you have probably a new buzz word floating around the water cooler; “AuthorRank.”
AuthorRank signals image
In August of 2005, Google filed a patent for a technology dubbed Agent Rank in which ranking ‘agents’ use the reception of the content they create and the resulting interactions as a factor in determining their rankings. The patent goes on to suggest that more well-received and popular “agents” could have their associated content rank higher than unsigned content or the content of other less-authoritative “agents”.

After adding a continuation patent in 2011, Google is now able to attribute content to specific agents and can now rank these agents thanks to platforms like Google+. AJ Kohn goes into much detail about AuthorRank and why he feels it will be bigger than Panda and Penguin combined. AuthorRank will not be a replacement for PageRank, but will work in conjunction with it to enable Google to rank high quality content more appropriately.

I certainly don’t claim to be an expert on AuthorRank and in fact am only learning about it as I write this. What I did learn from the information I read is that content has and will always been key to the success of any website. Google’s mantra to publishers has always been that “content is king”; provide high quality content and the ranking, and followers will follow. This new signal will be in place soon as a final coup de grace to those still stuck in antiquated methods of content creation and syndication.

Comments are closed.