As usual, it was another big week in search. We saw layout changes, algo updates, deindexing bugs and a whole lot more.
Tested last year, and with a new look, this little update button is appearing for some people.
Still feeling the effects of last week’s de-indexing bug, Search Console doesn’t have reliable data to go off of, and so the reports may not currently be accurate.
A couple weeks ago, we were told that an updated GoogleBot running on a much more modern version of Chrome was in the works. We are now seeing that updated GoogleBot in the wild, as some tests have shown.
For some publishers using the Google News platform, you may have noticed that your content isn’t being indexed in relevant Google searches. This issue has been resolved, see here.
After some discussion in Europe, European Android users will now, in a few weeks, see this screen listing the top browsers and search platform alternatives so that they can decide what they want to go with. This change is being tested in Europe exclusively as of right now, and may be rolled out globally if it seems to have any effect on people’s choice of browser.
A quick guide on how you can make sure that your business shows up when people use voice search with Google Assistant.
A new feature has been added to Google My Business that allows you to create a customized short URL that will link to your business profile. These are much more appealing than a string of numbers, and are easy to remember and type into an address bar.
A new feature has appeared in Google Posts in some countries. This new tool will allow you to select a 4 or 5 star reviewof your business to highlight in a Google Posts post. It can also automatically suggest reviews for you to post.
Facebook is working towards making it’s Ads Manager and Business Manager interfaces more streamlined and easier to use. They have been making changes to Ads Manager, and changes to Business Manager will be coming soon.
A script developed by Clicteq to help you make sense and keep track of how your Ads’ quality score changes over time, and many other advanced information pieces to look at.
As well as testing a new horizontal interface as apposed to the typical scrolling vertical one. This is likely a move to be able to show more ads to users. As of right now, this is not a public release, and there is no current timeline for a public release.
Some Facebook users on Android are seeing a new set of Reddit-like upvote and downvote buttons in posts’ comment sections.
YouTube is beginning to test ways to value “quality watch time” as a primary factor for a video’s success. It’s not clear what “quality watch time” means, but the apparent goal is to reduce the spread of clickbait videos.
A huge rundown of the many aspects you’ll commonly see in Google search results.
PageRank “died” in 2014, but it’s not gone. It’s still a factor in Google rankings, and here’s why you should still consider thinking about PageRank for your site.
Accelerated Mobile Pages (AMP) used Google caching to speed mobile load times up, and required the “google.com/amp/” URL structure. Now, Publishers can use their own URLs via Google’s “Signed Exchange” solution.
An easy way to make AMP Stories in WordPress has arrived, allowing WordPress based publishers easy access to making AMP Stories. No HTML knowledge required, a full and thorough drag and drop system is available.
The de-indexing bug was devistating and still has effects in Google’s tools today. Content producers that rely on Google to have a functional company, as well as advertisers using the platform, are majorly effected by issues like this. Should we get something more than an “I’m sorry” from Google?
Some news organizations refuse to link to a source in their articles, and many in the SEO industry think that they are entitled to a link back to their website.
Taking care of yourself is important, this issue of Friday Focus is all about balancing your work and your life. Working from home is a special point here, and you’ll get some great tips on how you can make your work and regular life seperate, even in the same house.