Lots of topics across the board this week. From small cosmetic changes in Google to major tool updates, as well as some insightful opinion pieces, there’s a whole lot of reading to be done here.
A strange little change to test all of a sudden, and no bolding on anything else seems out of place. This change is on desktop and mobile.
People have been complaining about these sites for a while and they are now seeing some significant ranking drops on Google. If this sticks, it’ll be good news for many companies.
Businesses will now have their seller rating shown based on country, with a new minimum of 100 reviews in a country to be eligible to show seller ratings in those regions. This change will make it easier for country-local businesses to show their seller rating, but a pain for international businesses to show in the multiple regions around the world they serve.
This is a small change, like the bold one above, but this one is less strange looking.
Clicking on a highlight icon will open up a new overlay that display more information on the highlight, as well as an easy swipe to the side for other highlights of that hotel.
The update was aimed at health related content and searches. It has been noticed recently that the quality of some health related search results are incredibly poor, and Google says that they will be investigating the issue.
An SEO Contest was held for SEOs to try and get the best ranking for a specific term with very interesting and questionable results.
Google says that nofollow links are likely saving time for publishers because they can have piece of mind that the links that people sneak on their page aren’t being abused.
A bit hit of unpredictability just occurred, as seen by the graph above things are definitely shaking.
This update gives businesses a selection of new social tools so that they can interact with their customers in new ways straight from Google My Business. This update effectively changes Google My Business from a business listing management tool to a complete customer engagement platform.
A small change, but a welcome one allowing you to select a primary category for your business as well as additional categories to better describe what your business is capable of and available for.
This new feature gives you a much better view of your competitive landscape, as well as tools to assist and make recommendations on how you can beat the competition.
Four new metrics have been added to Google Ads regarding ad position. This will effectively replace the average position metric when considering where your ad is located on the page.
A new selection of options have been added in as promotion extensions for ads. These focus on getting your ad visible when people search for Black Friday deals.
Following Google’s change in number of headlines and descriptions for ads, Bing has added them as well.
LinkedIn now suggests content for you to post based on related and trending topics, and content that you can use to reach as many people as possible.
Many SEOs are claiming the downfall of tradition search engines is coming, though this study seems to disagree. Most people are still using traditional search engines than social media despite more and more people joining social media.
Facebook has announced that they are working on adjusting their algorithms to reduce the reach of clickbait content. Clickbait content generally makes a user’s experience worse, so they want to crack down on it.
The new Chrome update coming soon will warn and block users from pages that include unclear subscription pages to keep them safe from unseen and malicious charges, so Google has started warning site owners if they have detected an offending page so that the issue can be resolved before launch.
These additions will let you to see performance on your events more clearly, allowing you to see reports for more specific data regarding events on your site.
Entities are the single most important concept to understand in SEO right now. Here we go through what entities are, and how we can use them to our advantage.
A thorough look-through on a lot of “best practice” web design tips, and if they are really that reliable. There are many problems that can occur when you change your site to fit “best practices” without thinking how those changes will affect your site specifically.
With Google’s new web.dev site owners can enter in their website to get a score on various aspects, including one on “SEO”. Several opinions on the matter are explored in this article.