Marketing News & Consulting
Recently I was reading a debate about link shortening with non local country code domain extensions. If you use .co you are telling Google you’re Colombian, likewise if you use Tuvalu’s .tv or Liberia’s .ly extensions. This issue was fixed last year and now you can remedy the location issues by using the geo-targeting options […]
It has been a few weeks since Google’s Farmer/Panda algorithim updates. Many sites were devastated by the wild fluctuations of rankings that occurred. Other sites were not hit as hard. The update has made anyone concerned about their website rankings to sit up and take notice. Most of us are still trying to determine the […]
An official Google Blog titled: "Finding more high-quality sites in search" written on February 24th, by Matt Cutts and Amit Singhal, announced a significant change in Google’s rankings of Web pages in search results. The blog post stated that this new algorithm update would "noticeably impact 11.8% of Google’s queries." Referred to as the "Farmer […]
It looks as though Bing is finally starting to crawl up the search engine usage ladder. For the first time, Bing has outranked Yahoo in the global search engine market. StatCounter Global Stats finds that globally, Bing has attained a 4.37% share of the global market in February, ahead of Yahoo! at 3.93%. Both engines […]
I came across a great blog post over at SEOMoz this morning. They were discussing how page load speeds can affect Google page rank. We all know that the time it takes for your website to load can have sever implications for visitors to the site. The typical user will only wait for approximately 4-6 […]
Google announced February 17, 2011 on their blog that they were upgrading its social search algorithm to include posts from popular social networking sites of a user’s social network friends into its Internet search results. The new experiment on Google Labs called Google Social Search is an effort by Google to help a searchers find […]
JCPenny had some impressive holiday revenue this year due to some usually good results on the search engines. The results were in fact a bit too impressive and lead some researchers to question why JCPenny.com should be the #1 ranked site for something like Samsonite Luggage, above the well established manufacturer, Samsonite.com. As it turns […]
If you’ve been reading the IT news you may have seen an article from Experian pushing out some statistics on Goole losing ground and effectiveness to Bing. Really, if you love statistics, head on over to Experian for the full scoop, they have a few clearly laid out images showing the data they have collected. […]
As a follow-up to my previous post regarding the accusations from Google that Bing is using click-through data as part of their ranking methodology. It is pretty certain that Google does as well and there is evidence to show that they both have been doing so for some time. Even Matt Cutts said in 2002 […]