Marketing News & Consulting
Facecology With the release of Facebook’s fourth quarter report, it’s becoming more apparent that most people who engage socially online are doing so from a mobile device. This expresses the growing value for mobile ready marketing of websites. It also proves that social notoriety plays a key factor when gaining internet interest and authority. If […]
Mattcology SEO’s are going crazy from Matt Cutts recent statement on guest blogging. He says, “If you are using guest blogging as a way to gain links, you probably should quit.” What he’s referring to is the many scheming SEOs who are using guest posts in a spammy way to gain advances in search results. […]
Googcology It looks like the dream of living in that 1960’s cartoon show, The Jetsons is quickly coming to pass. Google just acquired the home control company, Nest and is probably the best company to advance this kind of technology. Although this advanced way of living meets our futuristic passion for a Star Trek lifestyle, […]
Sayonara Net Neutrality AT&T’s push to offer sponsored data greater and faster access over their network has made it a highlighted debate. Passed by the FCC, it is disconcerting for many but as Dave Davies mentioned it’s under major scrutiny and in his opinion, the FCC is arguably the right man for the job. As […]
Davecology Dave Davies’ recent Search Engine Watch article takes us back in time by reviewing Google’s methods of madness from 2013. What was great about this article is that it makes sense of Google’s events and algorithms as far back as 2012 and how it all came together for the present day. He discusses on […]
Last week, I reported on Google’s takedown of AngloRank, a supposedly solid link network used by black hats to boost their sites. It was amusing to follow AngloRank’s sales thread on BlackHatWorld, because Matt Cutts’ proud Tweet announcing the torch was actually seen as free publicity and the network saw an increased interest in their […]
Mozcology Rand Fishkin CEO of MOZ stepped aside to teach new CEO Sarah Bird. The Moz team have had many positive years as well as managed to evolve with the fast changing world of SEO. The future is in great hands with Sarah Bird who has always been a fearless personality, a world class academic […]
On December 6, Google’s Matt Cuts sent out this cheeky tweet: “’There are absolutely NO footprints linking the websites together.’ Oh, Anglo Rank.” This was effectively an announcement that Google had busted the paid link service; when Search Engine Land’s EIC Matt McGee theorized that the network was “torched,” Cutts confirmed that Anglo Rank had […]
Googcology Are you sure you want to play in Google’s sandbox? Google Sandbox is a theoretical purgatory where a certain business under manual penalty sits until a review. Unfortunately, many companies are playing around in the Google sandbox and most of them are sitting there because of bad black hat link strategies. For example, Dave […]