Adobe Marketing Cloud (AMC) is a collection of integrated online marketing and Web analytics solutions by Adobe Systems. It includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management solutions aimed at the advertising industry and hosted on Amazon Web Services. Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid subscriptions to download the entire collection and use it directly on their computers with open access to online updates. The Adobe Marketing Cloud collection was introduced to the public in October 2012 as Adobe began retiring the Omniture name it acquired in October 2009. Products of the defunct company were then integrated step by step into the new Cloud service which includes the following six applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics.