Marketing News & Consulting
For the past week the Internet world has been abuzz with the Google/Verizon deal and how it will affect Net Neutrality. For those of you who have heard me speak at conferences or listened to my radio show you’ll know that I’m not the biggest supporter of Net Neutrality legislation. I tend to take a […]
In my last article titled, “Keyword Research Basics for SEO” I discussed keyword research and the basics of keyword selection. Of course – you can’t solidify your targets until you understand what you’re up against. All the keyword research in the world won’t help you rank for the keyword phrase “windows” in 6 months with […]
Google’s latest update is known among SEO’s lovingly as the “Mayday update”. The update ended about a week ago and as with any update, there are winners and there are losers. We known that the update was algorithmic and not index-based. Basically, it has to do with the rankings of your site not the pages […]
I’ve got two topics to cover today – Google’s keyword tool and Google’s personalized results. Let’s start with their keyword tool … Google’s Keyword Tool (and my problems with it) Today I’m not going to focus on the common question, “Is the data accurate?” It’s a good question but one which is likely, “Yes if […]
Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety of Firefox extensions used for SEO as well as an assortment of other free or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on […]
Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources […]
Welcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use to better your organic optimization efforts. To make sure that when I […]
Go ahead, admit it. When you wake up – if one of your major tasks for the day is link building you’re likely to hit the Snooze button, pull the covers over your head and procrastinate for just a few more minutes. We all know it’s important – but I don’t think it’s anyone’s favorite […]
Today Jim Hedger and I hosted Webcology on WebmasterRadio.fm. Every week we have a great time covering the latest happenings in the search engine and search marketing world but today, rather than amicably discussing the issues – we battled it out over Net Neutrality. Net Neutrality is a subject that both Jim and I have […]