Marketing News & Consulting
The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for rankings before the holidays. Of course that’s not going to happen at this point (at least – I wouldn’t start organic SEO campaigns now for the holiday […]
From the moment Google Instant was announced back on September 8 there have been forum chats, blog posts, articles and podcasts discussing the ramification of this new technology. Some have called it the “Death of SEO” which others (myself included) have proclaimed this a step forward and an opportunity for SEO’s, not a threat. And […]
I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or […]
There are many different ways that a link can be built. One that is often overlooked but which can have huge rewards is writing and submitting articles. The reason article writing and submission is arguably one of the best of the link building methods is that it not only functions as a link building exercise […]
Welcome to part six in this ten part SEO series. The ten parts of the SEO process we will be covering are: Keyword Research & Selection Competition Analysis Site Structure Content Optimization Link Building Social Media PPC Statistics Analysis Conversion Optimization Keeping It Up On the second day of SMX Social, I had the privilege […]
Welcome to part five in this ten part SEO series. The ten parts of the SEO process we will be covering are: Keyword Research & Selection Competition Analysis Site Structure Content Optimization Link Building Social Media PPC Statistics Analysis Conversion Optimization Keeping It Up Note: Part five is a reprint of a Semmy winning article(Link […]
Every now and then an event occurs that changes how the SEO community views the way websites are optimized and structures promotions. The purchase of the rights to the Orion Algorithm by Google and equally important, the interest that both Yahoo! and MSN took in the algorithm as they vied for ownership themselves, marks just […]
This article is part four of a four part series on optimizing your website for the three major search engines. Part one, titled “SEO For MSN” covered optimizing your website to rank highly on MSN, while part two, titled “SEO For Yahoo!” covered optimizing your website to rank on Yahoo! and part three, titled “SEO […]
Ranking your website highly on one of the “big three” search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules – and yet there are websites out there that have first page rankings across them all – […]