Marketing News & Consulting
I came across a great post on Michael Gray’s blog (aka “GrayWolf”) where he gives some great advice on how to make your website appear more professional and legitimate by instilling visitors with confidence in your brand. I would like to expand upon some of his points and offer some other techniques for you to […]
Just a few short months ago, Google offered approximately 6 billion dollars in a buy-out offer for the deal-of-the-day online coupon giant Groupon. Groupon declined the unprecedented offer and stated that they would be conducting an IPO soon afterwards. Groupon stated that they could raise as much as $1 billion in the IPO, which could […]
It has been a while since we have heard anything on the net neutrality front, so I thought I would give some recent updates in the ongoing battle. Net Neutrality (NN) is a contentious issue to be sure. For a more detail look in what the issues are so contentious, be sure to check out […]
In a follow up to the post I published yesterday on the Top 20 “Losers” from Google’s Panda UK Update, one of the worst hit companies was Ciao.co.uk, a Microsoft owned company that was leading an EU competition case against Google. Accusations from Microsoft state that Google is purposely using the Panda algorithm update to […]
It has been a week after the Panda was released upon the UK and other English-speaking countries. The Panda Algorithm update was released internationally last Monday and created some much expected “panda-monium” in the rankings for many thousands of sites in the UK and the world. Data from Search Metrics compiled a list of the […]
Recently, Google added the ability to block sites from your personalized search results. This allows you remove a site from your future related searches when you encounter a site that you don’t like or is spammy. How it works: After you have signed in to your Google account: The option to block a site appears […]
As most of us know, the Panda update launched by Google in the US in February and this week in the UK has cause a lot of confusion, a lot of ranking drops and a lot of people scratching their heads wondering what to do to recover from it. The Panda was designed to attack […]
When the Panda update rolled out in the US a scant number of weeks ago, many expected to see the popular eHow site from Demand Media to be hit hard as the industry regards it as a “content farm.” Oddly enough, eHow actually managed to gain traffic after the update leaving many groups and individuals […]
Last week we stated that there was some buzz in the Webmaster Help forum from UK webmasters speculating that the Farmer/Panda had been released upon them. It looks as those the people were just experiencing "regular" fluctuations. Google announced yesterday that they have "rolled out this improvement globally to all English-language Google users," such as […]