SEOmoz SPAM Outing

In the recent wake of the Penguin update from Google and the impact it has had on many sites, Rand Fishkin, CEO of SEOmoz, announced on his Google+ page that SEOmoz is currently developing tools to facilitate the "classifying, indentifying and removing/limiting link juice passed from sites/pages."

feathers mcgraw

SEOmoz wants to develop software to add to their existing toolset available to subscribers on their website to aid in determining if their own website or a competitor’s website appears to be spammy in nature.

If SEOmoz has developed a method to analysis signals that can be used to determine if a site is spammy, it is safe to assume that Google is viewing the page or site in question in the same light. Links that are determined to be spammy will pass little link juice and could potentially incur a penalty from Google. Fishkin summed it the process by saying that if they (SEOmoz) classifies a site or page as having spammy backlinks, “we’re pretty sure Google would call it webspam.”
Some in the SEO community are angered at Rand Fishkin’s policy of “outing” SEOs for spamming practices, so this time, Rand has enlisted the public to answer whether or not he should do so.

Some of our team members, though, do have concerns about whether SEOs will be angry that we’re “exposing” spam. My feeling is that it’s better to have the knowledge out there (and that anything we can catch, Google/Bing can surely better catch and discount) then to keep it hidden. I’m also hopeful this can help a lot of marketers who are trying to decide whether to acquire certain links or who have to dig themselves out of a penalty (or reverse what might have caused it).


Preliminary results show that most are in favor of Rand’s reporting of other SEOs for spammy practices. Certainly the reporting of offenders will help Google to combat the unwanted webspam that has permeated search results since the inception of the Internet into mainstream society. It is the new mantra of the modern web; you need to follow the rules and guidelines established by Google for fear of serious reprisal – whether or not you agree with it. Ultimately, what benefits the search results, benefits the searcher.

On a slighlty related note, I would like to suggest Feathers McGraw as the new face for the Penguin algorithm update from Google…