Using Google Optimize To Insert Keywords Onto Landing Pages
I don’t know about you but I hate having custom landing pages for each SKAG (Single Keyword Ad Group).
The logic behind SKAGs is spot-on, if people search for a...
Google Patent Overview: Answering Entity-Seeking Queries
As I mentioned in my podcast on the 19th of December, where Jim and I were joined by SEO patent nerds – David Harry and Bill Slawski, if I see a patent with the word...
Do Not Sell My Info: Are You CCPA-Compliant?
As of January 1st, 2020 the CCPA came into effect. The CCPA, for those not familiar, is the California Consumer Privacy Act.
This act, which technically only impacts residents...
You Can’t Optimize For BERT. Here’s How.
It’s been a month since Google introduced the SEO community to BERT. This isn’t to say that that’s when it first started impacting queries, but that’s...
2020 Guide To FTC Influencer & Endorsement Guidelines
Facebook – Instagram – YouTube – Snapchat – Twitter
In the old days of advertising, the CEO of Proctor & Gamble could joke that he knew for certain that half...
Google Ads “Match” Changing Again
This content is 1 year old. Please, read this page keeping its age in mind as SEO changes rapidly and while the past is useful to remember and reference, it often doesn't...
Dave’s Ongoing Ergodox EZ Review
This content is 1 year old. Please, read this page keeping its age in mind as SEO changes rapidly and while the past is useful to remember and reference, it often doesn't...
Google And No-Click Results
This content is 1 year old. Please, read this page keeping its age in mind as SEO changes rapidly and while the past is useful to remember and reference, it often doesn't...
The Week In Search & SEO: June 7, 2019
This content is 1 year old. Please, read this page keeping its age in mind as SEO changes rapidly and while the past is useful to remember and reference, it often doesn't...