Marketing News & Consulting
Different demographics are using different social media channels. Reaching the right audience with social media is about using the right channels and voice to connect with and engage your followers. Different sites as well as online marketing and analysis techniques can help you connect with the audience you’ve been trying to reach. Below is information […]
Whether you know what they are called or not, most of us have seen those wonderful images that depict information in a pleasing graphical format and usually span 20 pages vertically. Infographic are visual representations that display information, data or knowledge. For some time now, these infographics have been used as link bait and are […]
The keynote start with an interesting fact. The average infant laughs 483 times per day. An adult … 11. Alright … let’s begin. Keynote: What Is Social Media? Fred Sarkari is the keynote speaker. Her reminds us of some issues with social media: Social media is a crutch. Don’t forget the human element. Too many […]
Admittedly, when I read the announcement that Google Advisor (Link removed – no longer available) was here to help me manage my money the first thoughts were about privacy and that last bastion of private information Google hasn’t touched yet: Banking. Being wrong never felt so good! Google Advisor is not (at the moment) a […]
When it’s my turn to tackle the SEO news for our blog I first look specifically at ‘technology’ news headlines for relevance, and then I usually filter it out a bit to nail a topic that our readers can relate to/find useful. Today’s news feed looks like I just went to Google’s news blog and […]
There were so many interesting technology/internet developments between Friday and now today that I can’t really pick which one to focus on? Sliding FB stock prices, Google finally taking over what was the mobility division of Motorola, SpaceX reaching the ISS, Wiki-leaks’ social media platform, and the Google Knowledge Graph.. and more! If we looked […]
FACT: People are still writing blogs. Despite suggestions that blogs are passé, it seems that more and more people are still writing blog content now more than ever. Blogging remains as an important avenue for consumer expression. Consumer generated blogs have been showing significant growth since 2006 when NM Incite began tracking them according to […]
A new study posted on the Medical Daily website, reveals that the need to check social accounts such as Twitter, Facebook or even email for updates may be even more tempting than using alcohol or cigarettes. In a study led by Asst. Prof. Wilhelm Hofmann of the University of the Chicago Booth School of Business, […]
This is the last in our series of "Which Social Sites Do I Use?" In Part 3, we discussed how to link your social sites together to maximize their effectiveness. In this last installment we will cover some commonly used terminology to help get started in the world of social media. Twitter Tweets/RT & Mentions: […]