Mozcon 2015: Kristina Halvorson

DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Kristina Halvorson from takes the stage after a short […]

Mozcon 2015: Dana DiTomaso Too

Dana DiTomaso – Do you have control over a companies brand? Everything from the hold music on the phone to a social profile to the website etc. affects the user experience. Branding is the FULL experience, not just the online element. The West Jet commercial last Christmas where guests were surprised with gifts they […]

Top Nine Ways to Enrich Your Business Blog in 2012

So you want to inform the people in your targeted market about your industry and increase traffic to your website by adding a blog. You already know that this is a great way to showcase your talents and authority within your niche and gain the trust of your potential clients/customers and peers alike. The question […]

How To Write For Search Engines

SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to […]

Copywriting For Conversions, Part 1 – Stats

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics. SEO has a […]