Thanks to everyone who attended SEM Summit 2016! I very much enjoyed having the chance to share my knowledge with you and getting to know many of you in the networking parts of the day. Below you will find a list of tools that I mentioned in my presentation as well as a couple of articles that I have written that I think you may find helpful. Enjoy!
Mobile
Mobile Friendly Test – www.google.com/webmasters/tools/mobile-friendly (Tells you if Google views the site as Mobile Friendly though it does not mean that it has great UX)
Device Testing – https://developers.google.com/web/tools/chrome-devtools/device-mode/ (First hand testing is always superior)
Page Speed
Image Optimization – https://tinypng.com/ (To optimize your already resized images)
Page Speed – https://developers.google.com/speed/pagespeed/insights (Follows Google’s best practices and clear fixes are outlined)
Page Speed – https://www.webpagetest.org/result (Clearly shows real life-speed issues and bottlenecks, very helpful when choosing what to add DNS prefetching for)
Broken Links
Broken Internal Links – http://xenus-link-sleuth.en.softonic.com/
Broken External Links – https://www.google.com/webmasters/tools/crawl-errors
Title Tags
Title Tag Preview Tool – http://mcculloughwebservices.com/2016/07/04/title-tag-length-meta-description-length-tool-2016/
Find Title Tag Issues – https://www.screamingfrog.co.uk/seo-spider/
Human Testing
5 Second Test – https://usabilityhub.com/five-second-test
More Intensive Human Testing – https://www.usertesting.com/
Crazyegg – https://www.crazyegg.com/ (install on your site)
Social
Shareaholic - https://shareaholic.com/ (social sharing add-on)
Related Articles
5 Quick Tips on UX: https://wordpress-1232071-5023673.cloudwaysapps.com/blog/2016/08/5-quick-tips-user-experience/
5 Quick Tips on Title Tags: https://wordpress-1232071-5023673.cloudwaysapps.com/blog/2016/08/5-quick-tips-title-tags/
The Symbiotic Relationship between Google and You: https://wordpress-1232071-5023673.cloudwaysapps.com/blog/2016/03/symbiotic-relationship-google/
Article I mentioned about the Google patent regarding social signals and search: http://searchengineland.com/google-patent-using-social-signals-impact-rankings-259656