Rumor has it that there’s a Google update underway. While there were some noting changes are early as late Saturday/early Sunday – general experience has it starting on Monday with many webmasters experiencing significant drops.
From the significant drops reported by many webmasters and the only one or two position movement we can see among our own clients here at Beanstalk it seems that it may be the next Penguin update which target known unethical SEO practices. Admittedly, this is simply an educated guess and I’m not the first to suppose such however when one seems sites taking massive drops and others, where the strategies are known solid, hold steady or even gain, it’s a safe assumption that whatever update it is … it’s either targets spam or devaluing bad links.
This couldn’t be better illustrated by one comment on the Webmaster World forums by user Martin Ice Web when he said:
It now seems like Google has the intention to find all the crap in the WWW and unfortunately they get it very good.
I don´t know what kind of trust factor they are searching for but the sites i now see are complete without any trust.
It’s far too early to conclude much but I know we’ll be watching it closely here at Beanstalk. If you’re interested, there’s a discussion on the subject over at Webmaster World here.