Early Christmas For Bing

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Well it appears that it’s Christmas in June Bing. For the second consecutive week it has “stolen” marketshare from the other two major engines. comScore reports that Bing is now at 12.1% market share which is up from the 11.3% they were at last week which was up again from the 9.1% Microsoft had prior to the launch of Bing.

In search penetration (% of users who have used the engine – this number can surpass 100% as users (like yours truly) can use multiple engines) they’ve seen further gains at 16.7% last week which was up from 13.7% prior to Bing.

So it appears that Microsoft might have finally done something right in the world of search. They’ve built an engine that is far superior to their previous attempts in both function and results. While they still have algorithmic advancements to be made to bring their system up to the level of results of Google – they are well situated to finally take a shot at the search pie.

Personally – I wish them luck but I’ve got to say – it feels odd to cheer for Microsoft as the “little guy” (especially given that that have enough to just buy Google). 🙂

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