Marketing News & Consulting
The COVID-19 pandemic has forced many business owners to assess and reframe their marketing strategies. Caught between a rock and a hard place, marketers realized that the tried-and-true tactics of the past might not be enough to withstand drastic economic changes. And many expected that the quarterly reports for the first half of 2020 would […]
It was another busy week in search with a lot happening in organic search, local and big news in the PPC space. [su_accordion] [su_spoiler title=”Top Global Search News” style=”fancy” class=”greenfaq” icon=”chevron-circle” open=”yes”] John Mueller Recommends Pyramid Site Structure Google’s John Mueller gives advice on site structures, bad site structures, mega menus and hierarchies. Basically, he’s […]
As an SEO and thus, someone who’s at their desk for many hours every day, I’ve come to know the importance of strong ergonomics. Regular readers will recall from my Ergodox EZ review, that I also know it can be a nightmare to figure out exactly what you’re looking at, and looking for. But before […]
On October 15th, Google announced passage indexing. There’s been a lot of discussion about it and just today Barry Schwartz over at SEroundtable published comments from John Mueller on the topic. In a Hangout John said: “So my kind of taking a step back and just guessing at this, with my internal information. Usually what […]
60% of mobile users have used voice search at least once in the past 12 months. [Source] Over 55% of teenagers are using voice search on a daily basis. [Source] Voice-search-based online shopping is expected to rise up to $40 billion by the end of 2022. [Source] And these are just a few eye-opening stats […]
Beanstalk Internet Marketing President, Mary Davies and CEO, Dave Davies (hey … that’s me) are speaking at the the State Of Search virtual conference alongside other amazing industry veterans! State Of Search has long been included in the “must attend” list of conferences and we first went as attendees back in 2015 and loved every […]
If you advertise into the United Kingdom, Turkey or Austria it’s about to get a bit more expensive. We received an email from Google Ads this morning, alerting advertisers to the fact that they’re about to start charging an additional 5% in Turkey and Austria (Turkey for the “complexity and cost of complying with regulations” […]
It’s been a huge week with multiple changes in SERP layouts, a massive Google Analytics security breech, and a big feature rollout from Microsoft Advertising. [su_accordion] [su_spoiler title=”Top Global Search News” style=”fancy” class=”greenfaq” icon=”chevron-circle” open=”yes”] Google Will Automatically Delete Your History Over Time Google announced yesterday that instead of just giving you the option to […]
No surprise, it was a busy week in search, with changes in how Google displays search results, “free” offering to local businesses from Google Ads, and Instagram making a name for itself as a news source. [su_accordion] [su_spoiler title=”Top Global Search News” style=”fancy” class=”greenfaq” icon=”chevron-circle” open=”yes”] Google Wants Examples Of .webp Logos With Logo Structured […]
