Marketing News & Consulting
As our regular readers will know, Thursdays are my favorite day for blogging as I’m also prepping for my radio show with co-host Jim Hedger on Cranberry.fm which airs at 2PM Eastern live and can be downloaded within 24 hours. So here are some of the topic we’ll be covering and everything that’s happened since […]
Growing your email list is an important part of your business, are you taking advantage of all the different ways to capture on gaining new subscribers? Here is just a handful of the best practices you can use to grow your list of opt-ins. How To Get Newsletter Subscribers … #1 – Provide an incentive […]
So you have all the social profiles on all the social networks and you are officially part of the gigantic pack of businesses on social media. That’s great but now what? How do you stand out? How do you engage your followers? How do you increase your reach? It’s really quite simple, be useful. This […]
Digital marketing is not all about making things viral. Converting leads to customers and then retaining them is a serious challenge. Digital marketers have to constantly adjust, adapt, and eventually conquer evolving trends in the digital age, such as SEO value and ranking, social media management, and optimizing mobile experience. In between, you have algorithms, […]
More and more the user experience is becoming what online marketing is all about. In my opinion, this is great news! Whether it be Google talking about penalties for mobile app interstitials or users getting booted for spamming a forum, the user experience is becoming hugely important not only for your potential online sales and […]
Why reddit? Why do you need to be there? Reddit is probably the single source for anything that goes viral. Reddit has has the most consistent growth over time month to month. In March they had 151 million UVs and are now at 208 million in Nov. Reddit’s current site is the same as it […]
Thomas Ballantyne from Bulwark Exterminating steps up next on the Local Track to discuss the state of online reviews in 2015. He’s giving away books for the person who can guess which performer does the worst. The answer is “Snoop Dogg” based on Ticketmaster review. He then notes there are 250 billion stars in the […]
Matt put together a great presentation for us at State of Search, it was all built around a pretty cool Star Wars theme (who doesn’t love that?!) and highlighted a lot of really great info about visual content marketing. Matt started out with reminding us to “Market with a purpose!”. That’s a pretty good thing […]
Think about your user before thinking about the campaign. First step, is your site mobile friendly? You have to give people the content WHERE THEY WANT THE CONTENT, for many that’s on their phone. You need to know the audience you’re marketing to. Millenials 20 – 36 yrs old Gen Z <20 yrs old. – […]
