Google Sheets has emerged as a powerful business tool in recent times. Considering the importance of data for a business, Sheets has made it possible to effectively track, organize, evaluate and share data. From accounting to marketing, this versatile tool has the ability to serve several areas of your business. That being said, Google Sheets […]
Marketing without data is like diving with your eyes closed – Dan Zarella. If you have ever managed a marketing campaign, you know what the statement means. As said in the previous section, Supermetrics is a tool for fetching marketing analytics and putting them together in the Google Data Studio, making them easily measurable.
It was another busy week in search with a lot happening in organic search, local and big news in the PPC space.
As an SEO and thus, someone who’s at their desk for many hours every day, I’ve come to know the importance of strong ergonomics. Regular readers will recall from my Ergodox EZ review, that I also know it can be a nightmare to figure out exactly what you’re looking at, and looking for. But before […]
It’s been a huge week with multiple changes in SERP layouts, a massive Google Analytics security breech, and a big feature rollout from Microsoft Advertising.
It was another bid week in search and social, with Facebook acquisitions, SERP layout adjustments, new GMB features and more.
Let’s start with a little background … This is not an SEO post. Occasionally I write posts about non-SEO things but they’re pretty rare. In this case, based on all the research I had to put in, I thought it might be handy for others. Why A New Keyboard To Begin With? It’s probably worth […]
News all across the board again with a handful of new features implemented across Google’s services, some insightful pieces on SEO, and a couple controversies.
In comparison to many weeks in SEO, it has been relatively quiet but there’s still a number of important changes/announcements to pay attention to if you’re a marketer. If it has been awhile since you took a look at Instagram, you might want to look again as it is the fastest growing social media network. […]