Marketing News & Consulting
It’s been an exciting day in the search and SEO realm and rather than babble a build-up let’s just jump into what’s going on. Only Two Months To Prep For The Holidays Alright, that might be a bit of an overstatement but in an article published earlier today by yours truly over on Search Engine […]
Keeping our visitors updated on everything that goes on in the SEO realm why we take the time to do this daily post as we make our our rounds of the web. We hope you find it useful … now here’s what’s happened over the past 24 hours in search and SEO. CPCs To Rise 26% […]
Here’s what’s happened over the past 24 hours in search. If you know of stories not covered here in the last 24 hours please add them in the comments below. Google Defines Crawl Budget Google’s Gary Illyes took to the Webmaster Central Blog to outline exactly what crawl budget means, how it’s determines and how […]
When you’re looking to build a strong reach for your company’s website, it goes without saying that attracting high quality traffic is absolutely key. You want people that are looking for exactly the products, services, or information you’re offering – people that will potentially become loyal customers. Pay-per-click advertising represents a smart, potentially effective way […]
Many of our readers will have heard by now that Microsoft has purchased LinkedIn for a whopping $26.2 billion in cash. Most deals I’ve seen recently with these types of values and by these types of tech companies tend to involve some level of cash but also equity. This unto itself is telling of the […]
Today’s post will be coverage of MobileMonkey’s Larry Kim’s webinar on Google’s announcements yesterday on changes to AdWords. He gave us a sneak-peek yesterday and there’s a lot going on so let’s get going. There are 5 key changes. He begins by noting that desktop clicks are being stolen by mobile clicks. Desktop is in […]
As an extension of online advertising, pay-per-click marketing is invaluable. While there will always be naysayers with regard to very notion of ppc campaigns being useful, the truth is, it’s an effective method for targeting the people whom you wish to see your ads, and it continues to be refined in an effort to deliver […]
Sitting beside my radio co-host Jim Hedger I have the pleasure of attending the “Meaningful SEO Metrics” session with June Li, Horst Joepen, and Chris Boggs are speaking with Richard Zwicky moderating. This is a “as it happens” post so you’ll have to pardon if it’s disjointed – I’m going to be including the points […]
The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that hold any special value; it is the visitors that they bring and the resulting increase in business. It is for this reason that the […]
