Marketing News & Consulting
When you’re looking to build a strong reach for your company’s website, it goes without saying that attracting high quality traffic is absolutely key. You want people that are looking for exactly the products, services, or information you’re offering – people that will potentially become loyal customers. Pay-per-click advertising represents a smart, potentially effective way […]
Today’s 5 Quick Tips are a special treat. They were written by David Szetela of FMB Media and tie in to our radio interview with him being on Friday November 25th, 2016 at http://cranberry.fm/shows/webcology. That was a great interview and with lots of useful information on optimizing your PPC for the holdiays and 2017. Now […]
Today’s post will be coverage of MobileMonkey’s Larry Kim’s webinar on Google’s announcements yesterday on changes to AdWords. He gave us a sneak-peek yesterday and there’s a lot going on so let’s get going. There are 5 key changes. He begins by noting that desktop clicks are being stolen by mobile clicks. Desktop is in […]
Google has confirmed that the layout of the search results is making a dramatic shift. Paid search results on the right are disappearing and a fourth ad is being placed above the search results for commercial queries. The only exception to this is PLA (Product Listing Ads) which will continue to appear on the right-hand side. […]
Earlier today two new structured snippets appeared in the AdWords interface, one for Black Friday and the other for Cyber Monday. Before we discuss this, here’s where you’ll find them (you can access these at the account level, campaign level or ad group level): Click “Ad Extensions” Choose “Structured Snippet Extensions” from the drop-down Click […]
DISCLAIMER: This post is written as a live blog from Mozcon. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast=paced conference with back-to-back sessions and no time for proofing or even proper writing. Stephanie Wallace up next to chat PPC and SEO together. […]
Google has released a new service to promote your YouTube videos online, called AdWords for Video. Google has taken many of the familiar components from their popular AdWords service and successfully applied them to video in a new video campaign management tool that allows for quick video ad creation and better video ad reporting. Google […]
As online advertising continues to be a more prominent source of revenue for both big and small businesses the importance of Google’s Adwords advertising program has also increased, emerging as the premiere method of advertising on the internet. Despite this rise in useage, many businesses still lack a thorough understanding of exactly how the Adwords […]
As an extension of online advertising, pay-per-click marketing is invaluable. While there will always be naysayers with regard to very notion of ppc campaigns being useful, the truth is, it’s an effective method for targeting the people whom you wish to see your ads, and it continues to be refined in an effort to deliver […]
