Internet Marketing and AI blog
The Week In Search & SEO: September 8, 2017
Here you'll find the top stories in search and SEO for the week ending September 8, 2017. If you think we missed anything please feel free to add them in the comments below.
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Results Open In App
Google is playing with open search results in an app if installed with an option to open the result on the site. In the example spotted the reult would open a LinkedIn app to a user profile and at the bottom of the result a link to open that same information on LinkedIn.com.
AMP-based Featured Snippets
Barry Schwartz shared the story on Search Engine Land. Google is now officially showing featured snippets for AMP pages.
Edit Business Listings Right In SERP
Google has rolled out the ability for business owners to edit their Google My Business listing directly in the SERP rather than having to go to their GMB control panel. If you're the business owner and you're logged in you'll now be able to edit an array of information on your business directly in the results page. You can now:
As illustrated above Google is testing query refinement right in the featured snippets. The new feature first allows the user to make adjustments to the snippet itself by refining the context of the data provided.
Google Update?
It looks like there may have been a Google update rollout on the 4th or 5th. I know we at Beanstalk saw some significant fluctuations and those fluctuations seem to be continuing.
30% Of Search results Don't Get Clicked
The Internet Marketing Ninjas released the details of their latest CTR study. It turns out that 30% of page 1 and 2 results yield no clicks at all. According tot he study here's how CTR breaks down:
Google has added a room carousel to hotel search results allowing users to quick swipe through their different options. Yet another change int he litany regarding travel as we covered in our blog post the other day.
Google Reboots Automated Ad Suggestions
Ginny Marvin reported for Search Engine Land on Google's latest attempt to win advertisers and managers over to automated ads. They've made some changes worth reviewing.
Bing Ads Remarketing Bid Adjustments
Bing has added some new bid adjustment features for remarketing allowing advertisers to adjust their bids based on data comparing the CPA to their other campaigns.
AMP Landing Pages Rolling Out
Google is rolling out globally the ability to use AMP pages as landing pages for search campaigns. Wondering why you might want to?
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[su_spoiler title="Top Social Media News" style="fancy" class="greenfaq" icon="chevron-circle"]
YouTube iOS Users Can Now Livestream Screens
Google has updated their YouTube app for iOS allowing users to livestream from their iPhone or iPad screens.
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Alexa Recommending Third-Party Skills
We've all heard that Google Home does a better job at answering questions. Alexa is now recommending third-party apps when they don't have an answer such as horoscopes or stock prices. Definitely another feather in Google's cap.
Google Upgrades Street View Cameras
After 8 years Google has upgraded the cameras in their street view cars. The most interesting part of this isn't that you'll now get crisper images of:
But rather that the cameras will be crisp enough to get building and business details adding a ton of new accuracy and information to their local listings. They should be clear enough to read hours of operation.
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[su_spoiler title="Best Opinion Pieces" style="fancy" class="greenfaq" icon="chevron-circle"]
Ad-jectice Analysis
Daniel Gilbert wrote and interesting piece for Search Engine Land on how ad performance varies by the choice of adjective. He includes an awesome script that looks through a campaign and can automate changes based on conversion, CTR, etc. If your'e investing in AdWords and in ecommerce this is 100% worth the read.
Ecommerce KPI Study
Alan Coleman wrote a great post for Moz that does a great job at illustrating different KPI metrics to use in ecom and what's going on in them globally so you can compare your performance with those.
Google Attribution
Andrew Goodman asks an excellent question on Search Engine Land: Is Google stepping up to the plate on attribution credit and tracking because no one else will? If you don't know what attribution is or are curious what tracking is coming to give proper credit to the proper sources and the problems with not doing so this is a must read piece.
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And that's it for the week. If you think we missed anything feel free to include it in the comments below.algorith
Barry Schwartz shared the story on Search Engine Land. Google is now officially showing featured snippets for AMP pages.
Edit Business Listings Right In SERP
Google has rolled out the ability for business owners to edit their Google My Business listing directly in the SERP rather than having to go to their GMB control panel. If you're the business owner and you're logged in you'll now be able to edit an array of information on your business directly in the results page. You can now:
- Add or correct business information, post updated hours, and more.
- Post on Google and stay engaged with your customers.
- Share photos that make your business stand out.
- See how many views your listing gets, and easily access detailed information about your listing’s performance.
- Know when users upload photos of your business.
- Quickly take the most important actions to complete and enhance your business listing.
As illustrated above Google is testing query refinement right in the featured snippets. The new feature first allows the user to make adjustments to the snippet itself by refining the context of the data provided.
Google Update?
It looks like there may have been a Google update rollout on the 4th or 5th. I know we at Beanstalk saw some significant fluctuations and those fluctuations seem to be continuing.
30% Of Search results Don't Get Clicked
The Internet Marketing Ninjas released the details of their latest CTR study. It turns out that 30% of page 1 and 2 results yield no clicks at all. According tot he study here's how CTR breaks down:
- CTR for a #1 ranking position is just over 21%
- CTR for a #2 ranking position is just over 10%
- CTR for a #3 ranking position is around 7.5%
- CTR for positions 5-8 are in the 5% to 3% range
Google has added a room carousel to hotel search results allowing users to quick swipe through their different options. Yet another change int he litany regarding travel as we covered in our blog post the other day.
Google Reboots Automated Ad Suggestions
Ginny Marvin reported for Search Engine Land on Google's latest attempt to win advertisers and managers over to automated ads. They've made some changes worth reviewing.
Bing Ads Remarketing Bid Adjustments
Bing has added some new bid adjustment features for remarketing allowing advertisers to adjust their bids based on data comparing the CPA to their other campaigns.
AMP Landing Pages Rolling Out
Google is rolling out globally the ability to use AMP pages as landing pages for search campaigns. Wondering why you might want to?
[/su_spoiler]
[su_spoiler title="Top Social Media News" style="fancy" class="greenfaq" icon="chevron-circle"]
YouTube iOS Users Can Now Livestream Screens
Google has updated their YouTube app for iOS allowing users to livestream from their iPhone or iPad screens.
[/su_spoiler]
[su_spoiler title="Internet Marketing-Related Tech" style="fancy" class="greenfaq" icon="chevron-circle"]
Alexa Recommending Third-Party Skills
We've all heard that Google Home does a better job at answering questions. Alexa is now recommending third-party apps when they don't have an answer such as horoscopes or stock prices. Definitely another feather in Google's cap.
Google Upgrades Street View Cameras
After 8 years Google has upgraded the cameras in their street view cars. The most interesting part of this isn't that you'll now get crisper images of:
But rather that the cameras will be crisp enough to get building and business details adding a ton of new accuracy and information to their local listings. They should be clear enough to read hours of operation.
[/su_spoiler]
[su_spoiler title="Best Opinion Pieces" style="fancy" class="greenfaq" icon="chevron-circle"]
Ad-jectice Analysis
Daniel Gilbert wrote and interesting piece for Search Engine Land on how ad performance varies by the choice of adjective. He includes an awesome script that looks through a campaign and can automate changes based on conversion, CTR, etc. If your'e investing in AdWords and in ecommerce this is 100% worth the read.
Ecommerce KPI Study
Alan Coleman wrote a great post for Moz that does a great job at illustrating different KPI metrics to use in ecom and what's going on in them globally so you can compare your performance with those.
Google Attribution
Andrew Goodman asks an excellent question on Search Engine Land: Is Google stepping up to the plate on attribution credit and tracking because no one else will? If you don't know what attribution is or are curious what tracking is coming to give proper credit to the proper sources and the problems with not doing so this is a must read piece.
[/su_spoiler]
[/su_accordion]
And that's it for the week. If you think we missed anything feel free to include it in the comments below.algorith