Pleasing plus is presently proving to be a problem with the plethora of possibilities. Confused by all the Plus linking options suddenly available? Here’s a round-up of what it looks like right now.
- Create a Google+ page for the company.
- Create employee G+ pages.
- Add your employee G+ pages to the company.
- Add a link or badge from your website to the G+ page for the company.
- Add rel=author links between content on your site and your employee pages.
- Add +1 options to the homepage and content/product pages.
Here’s a very busy illustration of the process:
URLs and Code Pages
Create Google+ Pages
Link your website to the Company G+ page
Add rel=author links between your content pages and the employee G+ pages.
Make sure your site’s landing page, content (blog), and product pages have +1 buttons.
I’d put your content/blog posts on your website first, and then follow up with a share to the G+ profile page of the employee/author responsible for the content.
That’s the whole process for G+ interaction between a website, staff pages, and the company page. Doing this properly will tell Google your content is legitimate and maximize the potential ranking signals for your site as it pertains to Google Plus.
Last step is getting folks to follow your Google+ page, hit the +1 buttons, and interact with your Google Plus postings/profile. We’ll have some ideas for this and followers other social networks as the excitement over recent Panda updates quells and we have more time to get back to addressing followers/traffic. Don’t forget that past articles (of which we’ve had a few) may still apply or at least offer some ideas.
Hope everyone has a good long weekend!