Marketing News & Consulting
DISCLAIMER: This post is written as a live blog from Conversion Conference. There may be typos and grammar to make my high school English teachers weep. Please excuse those … it’s a fast-paced conference with back-to-back sessions and no time for proofing or even proper writing. Full coverage of the event can be found here. […]
Earlier today our friends at Moz announced the addition of a new tool into the arsenal of their members free and paid. The tool has a basic premise, it aids in keyword research. Now some of you may be asking, “I have Google’s Keyword Planner … why do I need another?” The more sophisticated researcher […]
A few days ago David Harry published an excellent article on Google‘s RankBrain on The SEM Post. If you haven’t yet read it I’d put it in the “must read if you care about the future of search” category. It helps readers get a grasp on what RankBrain is and what it’s doing behind the […]
We all remember those nature shows we would watch in science class as kids after the teacher would wheel in the big ol’ TV on the gigantic cart into the classroom. Some of those were more interesting than others and sometimes it didn’t really matter what we were watching, we were just excited to not […]
With all the changes going on in the search engine world these days, like Google adding a fourth paid ad to the top search result listings and replacing their head of search with the man who’s driving their AI initiatives like RankBrain, one would think there are no true constants left in SEO. I know […]
Google has confirmed that the layout of the search results is making a dramatic shift. Paid search results on the right are disappearing and a fourth ad is being placed above the search results for commercial queries. The only exception to this is PLA (Product Listing Ads) which will continue to appear on the right-hand side. […]
[schema type=”person” name=”John Giannandrea” orgname=”Google” jobtitle=”Head Of Search” url=”https://www.google.com/” description=”John Giannandrea is the Head of Search for Google.” street=”1600 Amphitheatre Pkwy” city=”Mountain View” state=”CA” postalcode=”94043″ country=”US” phone=”650-253-0000″ ] For those of you who haven’t heard, Google’s head of search Amit Singhal has announced that he is leaving Google after 15 years. While this is big […]
As an SEO I’m obviously keenly interested in Google’s Search Quality Rater’s Guidelines. For those of you who are unaware of what they are, they are the guidelines Google gives to it’s manual reviewers covering how to judge pages on the web. The manual reviews we’re referring to here are not reviews based on manual […]
Our regular readers will know what a fan I am of Google patents but even still, even now and then one crosses my radar that really gets me excited. Setting aside the incredible nerdiness of that first sentence let’s look at the latest patent to do that. The patent, titled “Ranking Search Results Based On […]
