Marketing News & Consulting
Matt put together a great presentation for us at State of Search, it was all built around a pretty cool Star Wars theme (who doesn’t love that?!) and highlighted a lot of really great info about visual content marketing. Matt started out with reminding us to “Market with a purpose!”. That’s a pretty good thing […]
Arnie spoke on ways to create the right content specifically with the goal to increase your business. The 5 types of content that really work with this goal in mind are: Cost Problems VS Reviews Best We break that down here with more specific information about each type of content and how best to utilize […]
Think about your user before thinking about the campaign. First step, is your site mobile friendly? You have to give people the content WHERE THEY WANT THE CONTENT, for many that’s on their phone. You need to know the audience you’re marketing to. Millenials 20 – 36 yrs old Gen Z <20 yrs old. – […]
Radical redesign of your website: Rule #1 – Test your redesigns! When you are testing a redesign you reset the radicals of your A/B testing 6 month testing cycle – research and strategy > radical redesign testing > test analytics > iterative testing > test cycle review Rule #2 – – Once something becomes a […]
How can we as marketers provide personalization that actually works? We don’t necessarily have the resources behind us like a site like Amazon does so what can we do? Start smaller:) Choose a group you can use rather than aiming to personalize to each individual user. You can build up to a more defined experience […]
Adrian Vender We all want to know that our content works but we know that not all content will work unfortunately cause, well, it’s not all great:) So the goal is to find out which content is great and working and which isn’t. So how do we know what content is working and what’s not? […]
Dana DiTomaso – kickpoint.ca Do you have control over a companies brand? Everything from the hold music on the phone to a social profile to the website etc. affects the user experience. Branding is the FULL experience, not just the online element. The West Jet commercial last Christmas where guests were surprised with gifts they […]
Wandering the halls of ACM Siggraph is always interesting and you know that you WILL find new technology and you know that you WILL be wowed but you don’t know that that thing will resemble a craft your kid brought home from daycare. Don’t get me wrong, I was wowed by many pieces of technology […]
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. While not directly related to SEO it is so often overlooked in the quest for […]
