Marketing News & Consulting
Microsoft Internet Explorer finally get’s pulled and replaced with Project Spartan. Internet Explorer has never been a popular product with a love-hate relationship or just hated the product altogether. So what created this negativity for internet explorer? When Microsoft integrated IE into Windows as a mandatory item that made it difficult to uninstall and use […]
I can’t tell you how much I dislike the unskippable YouTube Ads. I just want to get to my video watch it with none of the nonsense. I had a fun read about unskippable ads on You Tube By Greg Jarboe from Momentology. He discusses the ebs and flows of YouTube True View Ads and […]
As internet connection speeds keep going up, users are expecting content to load faster and faster. According to a Website Magazine article, a site that takes more than 4 seconds to load see a sharp drop off in conversions as viewers move on to the next site. Getting your images in order, is the easy not-terribly-technical way […]
Activism is about being heard. Here is a checklist of digital marketing tips to help your voice be heard. Blog Get yourself a blog make sure your get educational content out there and help others understand what your activism is about and why you are actively trying to make a difference. Activism is about community […]
If you’re looking to boost digital credibility and learn a foundation of how influence marketing works I encourage you to check out Generation Like. This documentary from Frontline on PBS is a great kick starter into how the digital marketing strengthens brand influence by association. I’ve been singing the praise of influence marketing from the […]
Many webmasters have been reporting a shake up in search traffic and rankings over the past day or so. While no one is sure exactly whether we’re looking at a Penguin update, Panda update, or something entirely new, it’s apparent somethings grinding away in the Google gears. Many are seeing rankings fluctuate between 100’s and […]
The Alibaba Group, a goliath of e-commerce has bought a controlling stake in AdChina. AdChina will work directly with Alimama to work at increasing its focus on advertising to mobile Apps and Websites. Like most e commerce sites advertising is a large portion of revenue and that goes for Alibaba. They hope to increase their […]
It’s the investment deal that makes the headlines shine for this New Year. SpaceX has earned a recent $1 billion dollar cash injection from Google and other sources for space innovation. Google along with SpaceX founder Elon Musk have high hopes to be flying people to mars and Satellites that provide internet connection to the […]
Is social media working for me? It all depends on the community that you build and the strategy that you make. If you focus on these two items I’m sure the return of investment will be more than noticeable. I always get those emails and Twitter followers that try to sell me on purchasing likes, […]
