Marketing News & Consulting
The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that hold any special value; it is the visitors that they bring and the resulting increase in business. It is for this reason that the […]
Welcome to step seven in this ten part SEO series. The ten parts of the SEO process we will be covering are: Keyword Research & Selection Competition Analysis Site Structure Content Optimization Link Building Social Media PPC Statistics Analysis Conversion Optimization Keeping It Up The Three PPC Environments Before we launch into the tactics that […]
Welcome to the March 16, 2005 edition of “Climbing The Beanstalk”, the bi-weekly newsletter on search engines and search engine positioning from Beanstalk. The formatting of the newsletter is changing with this edition. We have had many requests to sources, resources, and places to find additional information on the points noted on our site and […]
Notice: There is an updated version of this 2005 article located here. There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to […]
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it … except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may […]
Welcome to the January 19, 2005 edition of “Climbing The Beanstalk”, the bi-weekly newsletter on search engines and search engine positioning from Beanstalk. In this edition we will be focusing our attention on a single issue that will have a huge impact on your website traffic and on the search engine world in general. So […]
Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages and building quality links we have covered the required steps to attaining solid rankings that will […]
Welcome to the January 5, 2005 edition of “Climbing The Beanstalk”, the bi-weekly newsletter on search engines and search engine positioning from Beanstalk. In this edition we will discuss the recent PageRank update by Google and how this affects you, the recent articles published by Beanstalk staff as well as cover a few of the […]
Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use. While this area isn’t directly related to attaining higher rankings it is […]