You Can’t Optimize For BERT. Here’s How.
We’ve been told we can’t optimize for BERT. Well … here’s how to anyways. Just another SEO article by Dave Davies of Beanstalk Internet Marketing.
Marketing News & Consulting
We’ve been told we can’t optimize for BERT. Well … here’s how to anyways. Just another SEO article by Dave Davies of Beanstalk Internet Marketing.
Facebook – Instagram – YouTube – Snapchat – Twitter In the old days of advertising, the CEO of Proctor & Gamble could joke that he knew for certain that half of all his company’s advertising worked . . . just not which half. In the new world of social media and influencer marketing, he would […]
Well … Google’s at it again. They announced yesterday that they’re changing again what the word “match” means. Once upon a time you could bid on an exact match term like [blue tulips] and the crazy thing was … your ad would only show up if someone searched for … blue tulips It was a […]
Let’s start with a little background … This is not an SEO post. Occasionally I write posts about non-SEO things but they’re pretty rare. In this case, based on all the research I had to put in, I thought it might be handy for others. Why A New Keyboard To Begin With? It’s probably worth […]
Barry Schwartz reported over on Search Engine Roundtable today, a change that SEO’s are reporting seeing. They’re seeing screenshots like: And In case you missed it, what we’re seeing added is a “People Also Searched For” to the featured snippets box. Why Is This Important? You may be asking why this is important. There are […]
Sometimes things can seem like a really really great idea in your head. Maybe it’s a Friday afternoon and you’re out with friends having a few drinks. Maybe it’s when a company is pressuring you for short term results and you can’t lose the contract. But sometimes those ideas don’t play out quite the way […]
Earlier today we received the following email as a G Suite customer: Hello Administrator, On March 7, 2019, we announced the launch of Gmail confidential mode in beta. We’re writing to let you know that on June 25, 2019, this feature will become generally available (GA) and will be set to default ON for all […]
It’s that time of year again … On August 1st of last year we reported a change in how one went about excluding mobile apps from display campaigns. Where we’d used a domain exclusion prior to that, suddenly that was being discontinued. Admittedly, the new system was superior for the average user but I couldn’t […]
My name is Dave Davies. I share this name with a member of the band The Kinks. As one of the most influential bands of all time (their first hit was “You Really Got Me” in 1964) that Dave Davies is far more notable than the one writing this post. How would I react if […]